Branding Shmanding

I don’t claim to be a branding expert.
I don’t build brands for a living and I haven’t spent years learning about
logo design and color psychology. However, I do know a great deal about
business development.
From my experiences with various growing companies, I’ve discovered that
many small business owners struggle to grasp the full value of branding. They
hear about the concept and assume they need a name and logo for their
business – but they don’t see what branding is truly about.
Even if you know what a brand is, you may not know how to separate your
personal brand from your business identity, or what the difference is between
the two.
Branding Shmanding offers a way to demystify branding once and for all,
so you can leverage the true benefits of the brand for your future.