I Just need a HUG

During the pandemic lockdown of 2020, people could still communicate and meet
digitally with their loved ones. Yet upon actually meeting each other in the real world
for the first time, we kept saying and hearing, "I just need a hug!"
It was obvious that there was more to relationships and connecting than just seeing
people and communicating digitally. The realisation of a "special factor" associated
with the physical and real-world meeting, dawned.
The human need for intimacy and the success of any business may be more aligned
than previously thought and it could be the edge we have been looking for to beat
our competition!
In this book, I’ll discuss the insights unearthed, as businesses struggled to sell to
intimacy-starved customers. I’ll be covering important concepts like building loyalty
and trust through connections with both employees and customers.
I will explore this "human factor" and show you how to leverage it to survive and
thrive in the new age of business, post-pandemic. I’ll take you on a journey into the
science, psychology and theory behind human connections and what they mean to
the success of a growing business.