Aparnna Gupta is a designer who describes herself as a traveller, journeying to the sublime depths of nature to create clothing that salutes timeless feminine sensibilities, under her own label, Beachbum. An advocate for embracing imperfections, Aparnna swears by the values of durability, longevity and quality, offering something priceless for everyone in her artistic universe.

Her self-made empire of environmentally conscious apparel is an ode to the beauteous, the bountiful and the brave, and to the undeterred strides of empowered womanhood.

This Beachbum website is owned and operated by SND INC. Beachbum is a Resort wear label that is fun, effortless and comfortable.

Believing in the concepts of simplicity, color and the free spirit, we pick elements from the everyday ordinary and turn them into something special.

In every collection, we aim to bring together multitude of designs that inspire experiences.

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