The first ever community of #Shepreneurs that provides the perfect opportunistic space, from all walks of life, to connect and learn from each other about starting and running a successful business.

The e-commerce arm of This is a one stop solution that answers the need of a rising number of women entrepreneurs looking to scale their business.

While providing our buyers with the convenience and choice of buying unique and specially created products from our marketplace.

The Team

Alita Rodrigues

Universally happy camper with a fondness for all things sweet.

With a decade of work experience in advertising, marketing and brand building in the top global advertising agencies, she is an enthusiastic planner with a passion for the creative process.

She believes ItsHerWay will open doors to women of today and give them courage to continue their business with passion, add to their confidence and celebrate their unique indentity.

Armin Jamula

A perfectionist with a fondness for research and all things numerical.

Her career has spanned over 12 years in Media, Marketing, Film Making, Events, IT and Journalism. After successfully running her own marketing venture, she decided to bow out of the usual grind and shift focus to genuinely make a difference.

With ItsHerWay, Armin will strive to give today's women a solid suport platform and ecosystem through which they can launch, grow and scale their own business for a better future.

Our Social Standing

Coming together is the beginning, keeping together is progress, and working together is success.

We were two women who were lucky to able to pursue our entrepreneurial dreams and understand how liberating financial independence can be.

Unfortunately, not every woman has the resources to pursue these dreams. Which is why, with ItsHerWay we plan to donate part of our revenue every year to empower the less fortunate women, who lack knowledge and the resources to fulfil their entrepreneurial dreams.

Not only do we want to help them financially, but with our network of women at ItsHerWay, we will support and help them grow professionally as well.

Sign up to a new age of #Shepreneurs